Sony Secure Success at EISA 2018

Celebrating Sony’s success in developing industry leading consumer electronics, the European Imaging and Sound Association (EISA) has honoured Sony with 7 awards in their 2018 round-up. As the largest editorial and multimedia organisation in Europe, the EISA committee carefully assess and evaluate a vast variety of technology categories and are consequently renowned for recognising true quality and innovation. Sony’s photographic products took 5 of the awards.


Sony A7IIISony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MP[i] back-illuminated Exmor R® CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stops[ii] of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF area coverage of 93%, fast shooting at up to 10 fps[iii] with AF/AE tracking with either mechanical shutter or silent shooting[iv], diverse 4K video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.



Sony A7RIIIThanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MPi back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps[v] with full AF/AE tracking, as well as beautiful image and 4K[vi] video quality, wide 15-stop [ii]dynamic range, high sensitivity with noise reduction of almost a full stop[vii] and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.



Featuring the world’s fastest[viii] AF acquisition time of 0.03 seconds[ix] and up to 24 fps continuous shooting[x] with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile ZEISS® Vario-Sonnar T* 24-600mm[xi] F2.4-F4 lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate ‘all-in-one’ solution.



Sony FE16-35mm

The FE 16-35mm F2.8 GM wide-angle zoom is equipped with a variety of Sony’s most advanced lens technologies, it is the first wide-angle G Master™ model, making it ideal for an extensive variety of shooting situations – landscapes, architecture, close up portraits, sports, action and much more. It is also exceptionally lightweight and compact, maximising portability and usability. The lens features exceptional corner-to-corner sharpness, with an optical design that includes five aspherical elements, two of which are Sony’s original XA (extreme aspherical) elements that reduce aberration and deliver ultimate resolution throughout the entire zoom range and aperture range.

EISA MIRRORLESS TELEZOOM LENS 2018-2019: FE 100-400mm F4.5–5.6 GM OSS

Sony FE100-400mm

The FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom lens maintains the high standard of resolution that is the hallmark of Sony’s flagship line-up of G Master lenses, while also offering incredibly fast, precise AF capabilities, a lightweight, portable design and a variety of professional functions and customisability. It’s an exceptionally powerful photographic tool for a variety of enthusiast and professional shooters, particularly those that are commonly shooting sports or wildlife.



For product specifications, please visit:

[i] Approximate, effective

[ii] Sony test conditions for still images

[iii] In continuous “Hi+” mode. Max. fps depends on camera settings

[iv] Some distortion may occur with fast-moving subjects

[v] Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings

[vi] A Class 10 or higher SDHC/SDXC memory card is required for XAVC S® format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording

[vii] Compared to the α7R II, according to Sony testing

[viii] Among fixed lens digital cameras with 1.0-type sensor. As of September 2017 press release, based on Sony research.

[ix] CIPA standard, internal measurement, at f=8.8mm (wide-end), EV6.8, Program Auto, Focus mode: AF-A, AF area: Centre

[x] With “Continuous shooting mode: Hi”.

[xi] 35mm equivalent

My Opinion

Having used Sony cameras since the introduction of the A7 and A7R the quality of the products have improved greatly. It’s taken a while for many Professional photographers to embrace the mirrorless camera. However, with Sony’s sensor technology, camera functionality and lenses, they have taken market share and certainly deserve the accolade from EISA.

Mirrorless cameras are ideal for use with a technical camera, such as the Cambo Actus, Alpa and LInhof. The sensor is further forward enabling the lenses to focus when using a camera bellows platform (technical camera.)

A technical camera enables the photographer to control the focus on the film plane and from front to back. There is more opportunity to use a wider range of lenses as this platform is controlled manually. Check out the Fuji GFX50s review as this shows one benefit of moving the sensor in the lens circle to create a larger imaging by stitching several images…more to follow on this subject.